Edn – Smart Garden – Update

SEASON 8 EPISODE 17

PITCH

smart automated plant care

ENTREPRENEUR

Ryan Woltz

ASKED FOR

$150,000 for 10%

GOT

NO DEAL

SHARK

NO SHARK

STATUS

IN BUSINESS

When it comes to gardening, many people often believe you can only garden outside if you have plenty of space. They also believe that they can only grow plants inside if they have plenty of space as well. One of the challenges indoor gardeners face is the lack of natural light; another challenge is their lack of expertise. Ryan Woltz set about to change everything about indoor gardening.

Founder’s Story

As a former civil engineer, Ryan worked with railroads and roadway expansion. Looking to apply his talents elsewhere, he decided to create a way people could grow plants regardless of their expertise. As a self-described plant serial killer, he told the Sharks that his system helped even the most hopeless gardener grow plants.

Edn Wallgarden – Smart Garden

Ryan created Edn Wallgarden in 2014 to be an intelligent software that automated everything in the plant growing process. Not only did it allow people to grow plants all year round, but it controlled the watering, plant food, and lighting the plants needed. When Ryan first opened his company to the public, he saw $10,000 in sales within the first five days.

One challenge that Ryan faced is that Ryan walked away from Shark Tank with no deal. One shark, Robert, stated that Ryan needed an investor who was passionate about gardening as Ryan was and Robert wasn’t that person. Another shark decided that the market of smart gardens wasn’t enough to invest in, A second stated the price was too high for the average customer, and Ryan turned down the fourth sharks offer stating that it was ridiculous.

Edn After Shark Tank

Despite walking away from Shark Tank without a deal, Edn Smart Garden is still going strong. In 2019, Edn raised an additional $1.535 million for a total of $1.6 million in funding.

The Edn SmallGarden is currently available through the Edn website for $199. Itdoesn’t take up much space, and the pods are biodegradable and pesticide-free. This makes organic gardening easy and healthy.

On top of their mission to make indoor home gardening easier, Edn is dedicated to building a greener planet. The company has partnered with One Tree Planted to reforest North America by planting one tree for every SmallGarden sold.

Visit the Edn Smart Garden website

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