|SEASON 4 EPISODE 6|
|Pitch||Reusable tree nuts used as an all natural laundry detergent|
|Entrepreneur||Mona Weiss and Scott Shields|
|Asked For||$175,000 for 15%|
What is Eco Nuts?
Eco Nuts is a certified organic company that makes environmentally friendly laundry soap based on a Himalayan organic berry that produces soap naturally called a soap nut or a soap berry. They sell other cleaning products such as bamboo reusable paper towels, lavender and litsea hand soap, natural cleaning powder, and more.
Who are the Eco Nuts Founders?
Before Eco Nuts, Founders Mona Weiss and Scott Shields were entrepreneurs with Mona starting off as an actress on Sesame Street before becoming an art director. Scott, who was also an actor has always been an entrepreneur who shared the same desire as Mona to minimize their use of environmentally harmful plastics and chemicals.
Mona had struggled to find an organic, hypoallergenic, eco-friendly laundry detergent before she came across soap nuts. Her disappointment came when she ordered some soap nuts online and they came packaged in a plastic container rather than environmentally friendly packaging. In 2009, Mona and Scott began sourcing nuts, developing eco-friendly packaging and began selling anywhere they could; online, at fairs and in retail outlets.
The company was lauded for its focus on environmental responsibility and considered a leader in the laundry detergent industry for its practices around sustainability.
Not too long after, they received a call from the producers of Shark Tank and decided it was time to take their chances with the Sharks.
What Happened After Shark Tank Update
Despite leaving without a deal, Mona and Scott left Shark Tank with the conviction that they had a good product and the added bonus of exposure that would help grow their business.
By the end of that year they had made $250,000 in revenue and decided to reinvest the profits into growing their business. By the end of the following year, Eco Nuts had generated over $1 million in revenue.
Their success helped to usher in a new wave of socially and environmentally conscious companies with a triple bottom line (profit, people and planet) approach to business.