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DudeRobe Shark Tank Update: What Happened After Shark Tank?




luxury bathrobe for men


Howie Busch


$150,000 for 18%







Company Background

What is DudeRobe?

DudeRobe is men’s apparel intended to maximize comfort for the leisurely man. This set of loungewear is lined entirely with terrycloth or bathrobe-like material. On the exterior, the clothing looks stylish and cool – the look of streetwear, as the company’s founder states. On the interior, the clothing is comfortable, cozy, and warm.

DudeRobe’s mission is to offer a male-centric alternative to the bathrobe. He realized that there are options available for women that seemed more comfortable than the lounging options for men. Howie also thought that a towel would be the perfect item of clothing if only it looked good. To solve his problem, he merged the two concepts.

Each piece is tailor-made with a towel lining. DudeRobe produces and sells these items individually and in sets to men across the country. The products are primarily available online, through online retailers and the company’s official online store.

Founder’s Story

As Howie sees it, men’s bathrobes have not changed in about two hundred years. He figured that it was about time for a little change. With an eye on 21st Century fashion and attention to comfort, Howie designed new loungewear. Instead of trying to replicate the bathrobe, Howie designed a sweatpants and hoodie combination that looks good as well as being comfy.

Howie decided to take matters into his own hands. He scraped together enough capital by launching a successful series of Kickstarter campaigns. Then, he teamed up with a local tailor and produced some prototypes of the product. The samples were pretty impressive. As a result, the entrepreneur decided to go ahead with his idea.

It did not take long for the hype around his product to hit the news. After some initial success, Howie’s product was featured on radio stations and BroBible, a popular website. Next, a few major companies expressed interest in the line of loungewear he was making.

One of the key features of the DudeRobe is that you can wear it in and out of the home. While some people simply tossed the sweats and hoodie on after a shower, others took them out grocery shopping, to the park, and the gym.

What Happened After Shark Tank Update

Did DudeRobe Get a Deal on Shark Tank?

Howie appeared on Shark Tank to debut his DudeRobe on January 14th, 2018. He stepped into the Shark Tank looking for $150,000 in exchange for 18% of his company.

At that point, he had made over $100,000 from Kickstarter campaigns and had a fairly healthy sales record. However, as it turns out, the Sharks were unimpressed.

Unfortunately, Howie left Shark Tank without a deal from any of the Sharks. However, this did not deter the dedicated entrepreneur. The DudeRobe has since exploded in popularity.

Is DudeRobe Still in Business?

The successful Kickstarter campaigns that led to DudeRobe’s founding, already demonstrated the support that the product has among the public.

The product’s strong sales record backs this up as well. To prove its value even further, though, it’s worth noting that the set has even received praise from professional athletes.

In one popular post on the company’s Instagram page, AJ Dillon of the Green Bay Packers wears a shorts and hoodie combination. With such an endorsement, it is unlikely that the this men’s loungewear company has anything other than a very comfortable future.

Since presenting his product on Shark Tank, Howie has realized that the market for the DudeRobe is not as gender-based as he initially believed. The entrepreneur is now planning to expand his line to feature a DudeRobe For Her, based upon demand from women, many of whom have taken to borrowing their significant other’s robes.

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