September 24, 2021

DUDE Wipes

Pitchwet wipes and other hygiene products for men
EntrepreneurSean Riley, Mike Deagan, Jeff Klimkowski
Asked For$300,000 for 10%
Deal$300,000 for 25%
SharkMark Cuban
StatusIn Business

Company Background

What is DUDE Wipes?

Dude wipes are pre-moistened disposable wipes for men. Marketed as an alternative to wet wipes, they are durable and larger than wet wipes. They come in different scents and are made of 99% water and infused with aloe vera and vitamin e. Dude wipes are also made out of plant-sourced materials.

Who Founded DUDE Wipes?

The four founders, Sean Riley, Brian Wilkin, Ryan Meegan, and Jeff Klimkowski, are working at Dude Products. With Meegan, Riley, and Wilkin’s being the only full-time employees. They all have degrees; Riley, a BS in Industrial Tech, Meegan in Marketing, Klimkowski BA in Accounting, and Wilkin’s an MS in Finance. Riley and Meegan worked in sales, and Wilkin and Klimkowski worked in banking before starting Dude Wipes.

Founder’s Story

Dude wipes were started in 2011 when recent college graduates Sean, Brian, Ryan, and Jeff decided to start using baby wipes instead of toilet paper. They then saw a need for men to have their own wipes, not only for the bathroom but also at work and other places. They decided to make single travel packs of wipes. They proceeded to research and look for ways to manufacture and produce their product. In 2012 the first packages of Dude Wipes were completed and sold out of the guy’s Chicago home.

The following year Dude Wipes were featured in two magazines and on MTV. That same year they won the Visionary Award at the 2013 Consumer Products Conference. Then 2014, the guys expanded their product line with a larger pack of bathroom wipes. Later that year, they sponsored UFC fighter, Tyron Woodley.

What Happened DUDE Wipes After Shark Tank Update

Is DUDE Wipes Still in Business?

Good news for the on-the-go gent, Dude Wipes is still in business. On top of their signature sanitary wipes, they’ve expanded their product range to include powders and branded apparel, as well as body and face wipes.

Headquartered in Chicago, IL, the company does the bulk of its business through its website, though customers can purchase through Amazon.

In early 2020, taking advantage of the toilet paper shortage during the height of panic buying when COVID enforced lockdowns began, the company saw a significant increase in sales as consumers started looking for alternatives. The four friends and co-founders: Ryan Meegan, Sean Riley, Brian Wilkin, and Jeff Klimkowski, are still actively involved in the running of the business.

The company’s biggest competitor would be Cottonelle flushable wipes, whose market presence in the US is relatively large, being stocked at all the major retail outlets, including Walmarts, nationwide. Being available on shelves in super-markets allows the product to come in at a more cost-effective pricing point, making it more affordable for the average “dude.”

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