The Dough Bar: Protein Donuts

SEASON 9 EPISODE 20
Pitchprotein packed doughnuts
EntrepreneurOndrea Fernandez and Marquez Fernandez
Asked For$300,000 for 15%
Deal$300,000 for 20%
SharkBarbara Corcoran
StatusIn Business

Company Background

What is The Dough Bar?

The Dough Bar offers doughnuts which are a healthy alternative to regular donuts. You have the option of choosing a plain doughnut or having to pick a specially flavored doughnut.

The doughnut flavors include Oreo, Pumpkin Pie, Cookie Monster, Cinnamon, Apple Pie, etc. To ensure that the doughnuts are a healthy choice, they are baked and not deep-fried like the traditional donuts.

Who Owns The Dough Bar?

Marquez and Ondrea Fernandez are the creators of the Dough Bar. Before creating the product, Marquez worked in a hospital as a nurse while his wife worked in a tech company in Silicon Valley. After starting their company, they both quit and dedicated their efforts towards the Dough Bar. The husband-and-wife duo is still in charge of the company.

Founder’s Story

The Dough Bar was co-founded by husband and wife duo Marquez and Ondrea Fernandez in 2015 as a way to combine the best of both worlds, a delicious and familiar treat everyone enjoys (like doughnuts), without the fat, sugar, and oil.

Both enjoy the benefits of an active and outdoor lifestyle and the reward of a coffee and treat afterward—although traditional protein bars and drinks don’t feel like you’re eating real food.

During a gym session one day, Marquez found himself scrolling through food images on his phone and wondered why there wasn’t a healthy alternative to the doughnut.

And so, the idea for the protein doughnut was born. They experimented with flavors, using yeast and baking the doughnuts instead of frying in oil while also adding 12 grams of protein.

Then, selling and shipping them online not long after going to market, they generated impressive sales with over 250,000 doughnuts sold. After receiving positive feedback, in 2016, they initiated a successful Kickstarter campaign generating over $20,000 to fund another alternative to a mutual favorite treat, their own healthier rice crispy snack bars.

Although they were selling both products successfully at gyms, nutrition shops, and local grocery stores, they started looking for investors to come on board to help the product scale.

What Happened After Shark Tank Update

Is The Dough Bar Still in Business?

The Dough Bar offering doughnuts that double up as a snack and a protein bar was a clever strategy to loop in clients with varied tastes. This, coupled with the product’s ability to stay fresh for four days, made it an instant hit with their target market. The company was able to rake in sales amounting to $1.2 million with three years of launching.

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