|SEASON 10 EPISODE 14|
|Pitch||all-natural flaxseed gel for curly hair|
|Entrepreneur||Kim Lewis and Tim Lewis|
|Asked For||$400,000 for 10%|
What is CurlMix?
CurlMix is the company that produces a complete hair care line for women with curly hair. Beginning with a do-it-yourself box of targeted products, the company soon expanded its offerings to include a wide variety of premium handmade organic oils, gels, washes, and more.
Who Owns CurlMix?
CurlMix was founded in 2015 by entrepreneurs Tim and Kim Lewis. High school sweethearts, Tim, known among friends and family for his knowledge of facts and trivia, attended college and then worked at Starbucks, while Kim graduated with a Bachelor’s degree in Logistics and Marketing from the University of Illinois.
After quitting her job Kim signed Tim up for “Who Wants To Be A Millionaire” where Tim won $100,000, and a failed niche social network business would soon follow. Undaunted, the couple regrouped and launched CurlMix, and today the company, after a few years of stagnant growth, boasts multi-million dollar revenues.
How did they do it? With a lot of dedication and hard work, of course, but also with a unique community-based business model focused initially around a successful crowdfunding campaign. In short CurlMix consumers are often their investors too. Added to a reimagining of their original product concepts with the help of hired advisors, Tim and Kim Lewis have positioned CurlMix well for continued growth, a literal mom-and-pop company that produces quality products for a previously underserved market, and does it with the help of the very community they serve. People helping people, a better way of doing business.