|SEASON 5 EPISODE 26|
|Pitch||organic brewed cacao coffee alternative|
|Asked For||$1,000,000 for 10%|
What is Crio Bru?
Crio Bru is made like coffee, with the aroma and taste of dark hot chocolate. It is made from cocoa beans and does not contain sugar, sodium, cholesterol, caffeine, and other bad stuff. It also includes a natural stimulant called theobromine, which is milder than caffeine but lasts longer in your system, offering the same mood enhancers.
Who are the Crio Bru Founders?
The founders of Crio Bru are Dr. Eric Durtschi and Jon Fotheringham. Eric is a chiropractor and got his doctorate from the Cleveland Chiropractic Clinic. He then ran his successful practice in Missouri for four years before founding the company. He remains with Crio Bru and is now the CEO.
Jon is a University of Utah graduate with a BA in English. He worked as an account executive before founding the company. He was the CEO but stepped down a few years ago and now works in a managerial position for Adobe.
It all started in a garage for the friends and founders, roasting cocoa beans on an outdoor barbecue. Eric had a bit of background knowledge about the coffee industry and considered himself a connoisseur after years of traveling and sampling various flavors. Jon likewise had a passion for coffee.
In addition, Eric’s dad worked for a chocolate company, which lead to him being passionate about making recipes with cocoa beans. So naturally, he wondered if there was a way to infuse the coffee and chocolate flavor by brewing cocoa beans like you did for coffee beans.
By experimenting with flavors and techniques, he found a niche-to-market way of doing just that. Despite an unsuccessful attempt on Kickstarter to get the start-up funded, the dynamic and unperturbed duo soldiered on with their business plans, only proving persistence pays off.
After four years in business, their product in 500 stores, sales exceeding $1 million and with a patent-pending, they figured they could exceed the $10 million mark and have the product in over 1000 stores in a few years.
They’d done numerous trade fairs nationwide and received overwhelmingly positive reviews. Now it was time for a big-name investor to come on board to make this happen.
Crio Bru Shark Tank Update
Is Crio Bru Coffee Still in Business?
The company remains in business, and you can purchase their products online at their website, through e-retailers like Amazon, and in stores globally. They’ve extended their product range, offer several different roast flavors, along with branded merchandise. Eric continues to travel globally to be inspired with new recipe ideas.