In Season 1 Episode 4, Amy Feldman and Allison Costa appeared on Shark Tank seeking $350,000 for 15%.
Here’s a quick recap before we dive into the Coverplay Shark Tank update.
Shark Tank Pitch Recap
- : He can’t afford to use mass market TV time to sell to their audience.
Out - : She makes them an offer but it is strictly for product development.
Offer: $350K for a 40% equity stake - : He wants to help with manufacturing and financing the purchase orders.
Offer: $350K for a 65% equity stake. - Robert joins Daymond and together they make an offer.
Offer: $500K for a 65% equity stake - After hearing the patent is not part of the deal, the Sharks take their offers off the table. Finally, Kevin, Robert and Daymond make an offer together.
Offer: $350K for a 51% equity stake - :
Offer: $350K for a 40% equity stake.
| Season 1 Episode 4 | |
|---|---|
| Episode Number | #104 |
| Network | |
| Air Date | August 30, 2009 |
| Business Pitch | machine washable cover for childrens play yards |
|---|---|
| Entrepreneur | Amy Feldman and Allison Costa |
| Asked For | $350,000 for 15% |
| Deal | $350,000 for 40% |
| Shark | Barbara Corcoran |
| Business Status | In Business |
|---|---|
| Estimated Valuation | — |
| Website | — |
The patented play yard cover slips are available to consumers through the Coverplay website. Additionally, the products are available in multiple physical and online retail stores, including Amazon. The business mainly sells the product through a wholesaler distributor that redistributes to major hotels and cruise lines.
Where Are They Now: Is Coverplay Still in Business Today?
2022 UpdateCoverplay is still in business today, having long since escaped Foundations’ crib of lies and deceit. Although Alison is no longer involved, Amy has remained with the company as CEO 1 2.