|SEASON 8 EPISODE 14|
|Pitch||high-protein chips made from ground crickets|
|Entrepreneur||Laura D’Asaro and Rose Wang|
|Asked For||$100,000 for 7%|
|Deal||$100,000 for 15%|
What is Chirps Chips?
Most people cringe at the thought of eating bugs but Chirps Chips are trying to change that. Chirps Chips are a high-protein snack made from cricket flour.
Not only are the chips delicious and gluten free, each bag is loaded with 5g of protein per serving and is made from sustainably harvested crickets.
Who Owns Chirps Chips?
Laura D’Asaro, Rose Wang, and Meryl Natow founded the Chirps brand. Laura and Rose were college roommates at Harvard University. Laura was studying Business and Rose was studying Psychology. Laura has gone on to get a Masters in Business from Stanford.
All three friends have spoken at various events and conferences and both Laura and Rose have been awarded the Forbes 30 under 30 prize, an award for successful and upcoming entrepreneurs.
Many other countries and cultures eat insects and it is totally socially acceptable. Don’t think in a western, rich ideal that it must be because third-world countries don’t have enough money to eat better protein sources.
That is not true. Insects, and particularly crickets, are much more sustainable but also a better source of nutrition and protein.
Laura and Rose had two separate experiences in China and Tanzania respectively, where they ate scorpions and caterpillars and when they met back up in the United State they shared their separate experiences.
Laura also came across a United Nations report promoting edible insects as a main contributor to food security and sustainability for the world. The college roommates decided to run with the idea. To create a product with a real goal of helping the environment and all of the future inhabitants of the planet was a real fight to get behind.
The biggest challenges starting off were trying to find the right manufacturer to partner with them. They talked to over 400 companies before finding the right fit to produce a milled cricket flour for use in their products.
They also struggled getting the Board of Health on board but worked closely with them until everyone was satisfied with the proper health and safety. Chirps now sells more than tortilla chips in a variety of flavors but also cricket protein powders and cookie mixes.
What Happened to Chirps Chips After Shark Tank Update
Did Chirps Chips Get a Deal on Shark Tank?
On Shark Tank Season 8 Episode 14, Laura D’Asaro and Rose Wang entered the Tank seeking $100,000 for 7% (a $1.428 million valuation) of their cricket accepted an offer of $100,000 for 15%, from Mark Cuban.
Is Chirps Chips Still in Business?
Chirps Chips, the company making gluten-free tortilla chips made from soy, grain, and milled cricket powder, is still in business. Customers can purchase these snacks, in various flavors, from its website, e-retailers like Amazon, and a wide range of retail stores.
The company website indicates stores across almost all of the lower 48 states, Alaska and Puerto Rico. They also sell branded apparel, cookie mixes, and cricket protein powder to round out their offerings. The three co-founders and college friends, Meryl, Laura, and Rose, still play active roles.
While organic bug food companies are familiar nowadays across many western countries, in direct competition in the USA would be 3Cricketeers, who not only make cricket milled snacks and powders but harvest the crickets themselves at the family farm in Minnesota. Furthermore, Griopro also makes a cricket milled powder used for making protein shakes and smoothies.