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Cate App

SEASON 4 EPISODE 2
Pitch Cheater’s app – allows you to hide text and voice messages on your smart phone
EntrepreneurNeal Desai
Asked For$50,000 for 5%
Deal $70,000 for 35%
SharkKevin O’Leary and Daymond John
StatusOUT OF BUSINESS

Company Background

What is Cate App?

The acronym Cate in the name Cate App stands for Call and Text Eraser. That said, the Cate App is essentially software that allows smartphone users to hide calls and text messages on their devices. All the device holder has to do is input the names and numbers they’d like kept hidden.

Who Owns Cate App?

Cate App was initially the idea of a West Palm Beach law enforcement officer called Phil Immler. He created it with the sole purpose of trying to reduce domestic violence. Neal Desai, the eventual owner, then partnered with his sister to purchase the application from Imler, acquiring over 10,000 subscribers shortly after.

Founder’s Story

As an active-duty member of the police force, Phil Imler had witnessed a significant number of domestic disputes resulting from one spouse reading the other’s texts or going through their call history.

Saddened with the reality of the situation, he hoped that the application would help reduce the instances of domestic violence under such circumstances. However, Imler couldn’t find enough time to work on his invention and decided to sell it to Neal Desai for 17,500 dollars.

After the purchase, Desai managed to scrounge over 10,000 downloads before his appearance on Shark Tank.

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