SEASON 10 EPISODE 4
stylish comfortable professional cotton shirts
Dahn Tran and Gary Falkenberg
$250,000 for 10%
$250,000 for 25%
Situated in long beach, CA, Buttercloth is a clothing company that manufactures dress shirts that feel like your casual shirts but look formal. Each shirt is constructed from 100% fiber cotton and sports a 6-way stretch. The shirt sells from between $98 and $118 on the company’s website.
Buttercloth founder, Dahn Tran, is a Vietnamese native who moved to California at a young age. He felt dress shirts were uncomfortable and began designing fabrics that felt like t-shirts. With his dream of being a fashion designer, he started Buttercloth in 2017.
The firm focuses on folks searching for comfortable shirts with attractive fits and designs. Buttercloth claims their shirts are distinct from other prominent brands. Their shirts come in various sizes and designs. Besides purchasing shirts, they prefer customers sending a gift card to their friends or order mystery boxes.
Tran and Gary Falkenberg pitched the idea on Shark Tank in October 2018. Robert Herjavec invested $250,000 in the company for a 25% equity; however, Buttercloth sought $250,000 for a 10% stake. Metta World Peace (ex-NBA player) vouched for their comfort. While cladding a Buttercloth shirt with a lab coat, Metta talked about the shirt’s breathability and naturally dunked via a basketball net on the stage.
What About the Founder?
Buttercloth’s story is linked to Tran’s story. While residing in Vietnam as a kid, Tran worked in his folk’s tailor shop. With time, he started manufacturing his clothes while nursing a dream of becoming a fashion designer.
After his family moved to California in 1994, he enrolled in fashion classes before acquiring Mattel’s position. He paid for an Art and Design course at Otis College, where he got a bachelor’s degree in fashion with his savings. He later cashed his 401k, sold his premise, and started the Buttercloth company.
Updates and Sales
Buttercloth has released the Icy Cotton fabric for shirts, created using the patented infusion cotton process that features natural cooling properties. Icy Cotton is twenty times more breathable and offers the 6-way stretch for natural smell protection and comfort.
Within seven months after its inception, Butter cloth has accrued more than $500,000 from sales; however, the proprietor admitted that it costs $40 to acquire each customer. Buttercloth’s marketing is conducted through Instagram and Face book. It had 4,878 Instagram followers,3937 likes on Face book and 149 twitter followers by March 22nd, 2019.
Herjavec said his companies would assist Buttercloth in their marketing efforts’ and minimize their client acquisition costs. He valued the firm at $1 million.
The finances and popularity set Buttercloth to new heights as it started doing 4,000 orders per week after its appearance on Shark Tank.
After Shark Tank, the company acquired an office, warehouse, design team, customer care agents, accounting, and logistics. Tran said they planned on selling more than 50,000 shirts in 2019 and twice that number this year.
Besides shirts, Butter Cloth has released polos, sweaters, and jackets. Tran hopes that Buttercloth will be a home brand in the next five years.