SEASON 7 EPISODE 26
umbrella sharing system and app
Anusha Kambhampaty and John O’Connor
$400,000 for 20%
OUT OF BUSINESS
What is BrellaBox?
Brellabox was an umbrella rental service designed for urban dwellers as well as campus students. The company aimed at renting out umbrellas for $1.50 for 12 hours. The service was to eliminate buying cheap umbrellas only to throw them away once they were broken. The shelf life of cheap umbrellas meant that Brellabox was the ideal way to go.
Who Founded BrellaBox?
The founders of Brellabox are John O’Connor and Anusha Kambhampaty and they pitched the idea on Shark Tank in 2016.
Today, John O’Connor continues to run JSO Digital in Austin Texas. He launched a company that helps people tailor their diets and lifestyles according to their genetic makeup. Anusha Kambhampaty, who is a graduate of NYU is now working at Progenics Pharmaceuticals as the Director of Business Development.
The inspiration behind Brellabox was an eco-friendly alternative to the cheaply made umbrellas. The vending machine would provide clients with umbrellas for a maximum of 12 hours.
A plus provided by the umbrella rental service was that one could return a broken umbrella to the vending machine. Their vision was to place as many umbrella- vending machines as possible for ease of access. College students and city dwellers were the main targets.
While the company rented out umbrellas, they also had an option for one to buy and own the product. They collaborated with campuses for test runs and therefore, their product was pre-revenue before going to Shark Tank but still the founders held hope for the best.