Brazyn: Collapsible Foam Roller

SEASON 9 EPISODE 6
PitchCollapsible foam roller
EntrepreneurTom Hopkins and Nate Lawrie
Asked For$225,000 for 10%
Deal$250,000 for 20%
SharkLori Greiner and Sarah Blakely
StatusIN BUSINESS

Company Background

What is Brazyn?

Brazyn Life is a performance lifestyle brand that offers portable equipment to help athletes stay in top physical condition wherever they go. The company is originally known for the Morph Collapsible Foam Roller, which offers the benefits of a standard size foam roller plus a collapsible core and a lightweight body, convenient for “on-the-go” lifestyles. Brazyn Life also sells a variety of other equipment, including resistance bands, massage rings, morph sticks, clothing, and more.

Who Owns Brazyn?

Brazyn Life was founded by former NFL player Nate Lawrie. He was an All-American tight-end at Yale University and graduated in 2004 with a Bachelor’s degree in Political Science. In that same year, Lawrie began his career playing for the Tampa Bay Buccaneers, only to move to the New Orleans Saints his third year. He later suffered a back injury that put him out for the rest of the year, ultimately leading to the invention of Brazyn Life. Lawrie is still successfully running the company today, maintaining high ratings for his products by both professional athletes as well as casual users.

Founder’s Story

Lawrie’s success can be credited to his creativity and refusal to give up, key qualities of an entrepreneur. After his back injury, he was told it could be career-ending. Not ready to give up on his dreams, he attended physical therapy where he learned about the benefits of foam rollers. Due to the bulky and heavy nature of foam rollers, however, Lawrie found they were impossible to travel with. This inspired him and he took the initiative to make his own collapsible prototype that was both lightweight and travel-friendly. In late 2015, he was able to raise over $65,000 on Kickstarter for his idea.

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