SEASON 6 EPISODE 23
online personal reputation management service helping people take back their online reputation and privacy
$2 MILLION for 13.5%
Brand Yourself is an online reputation management company that helps individuals and businesses outrank negative search results with new content and websites – a topic that is especially important in today’s cancel culture.
All a business or individual has to do is submit what you want people to find when searching for that person or business and then follow the steps to make sure it ranks higher on search results. Once the person/business has done this, they receive alerts when the search results change and lists who visited your Brand Yourself profile.
BrandYourself has three founders, Pete Kistler, Patrick Ambron, and Evan McGowan-Watson. They were students at Syracuse University when they created BrandYourself in 2010. Kistler was having difficulty finding work as a computer programmer in 2008 as there were unsavory characters with the same name.
The three of them tried to find solutions to help Kistler, but all they found were solutions that cost far too much, costing as much As $25,000 or more. One they found there weren’t any options to help Kistler, the three of them set about to learn how Google searches worked and set about to find a way to control what comes up in a search, putting the power in the hands of the user.
Over time, they gained recognition as the leading authority in the online reputation management industry. They were named INC Magazine’s 35 under 35 Coolest Entrepreneurs, listed on the White House Empact 100, and others. Before appearing on Shark Tank, they secured over $5 million in funding.
BrandYourself After Shark Tank
A year before appearing on Shark Tank, BrandYourself raised $3.3 million in a Series A round of funding, raising $1.2 million in venture capital funding in 2012. In 2015, Patrick Ambron, one of the co-founders of BrandYourself, appeared on Shark Tank intending to raise $2 million for a 13% stake in the company. One of the sharks agreed to the proposal but asked for a 25% stake in the business. Ambon turned down the offer from Shark Tank as BrandYourself had recently raised $3 million with a $15 million valuation and he was uncomfortable with taking a deal at a lower valuation.
As it turns out, simply appearing on Shark Tank was good for business. Before Shark Tank, the business had done over $2 million in revenue but that has tripled since appearing on Shark Tank. They also increased the number of employees on staff from 40 to over 70.
As of 2018, BrandYourself was still going strong with almost 1 million customers, having aimed their services at high school students before they started applying for colleges and universities. The AI scans social media accounts for posts, comments, or photos that are potentially negative and uses the same algorithms that potential employers use to find problematic content when screening new hires. There are nearly 7.6 billion people in the world, it makes sense to separate yourself from those with similar names, or simply clean up your social media presence with BrandYourself before starting a new job.Visit the Brand Yourself website