Boost Oxygen: Canned Air

Summary

SEASON 11 EPISODE 2

PITCH

canned oxygen

ENTREPRENEUR

Rob Neuner and Mike Grice

ASKED FOR

$1,000,000 for 5%

GOT

$1,000,000 loan at 7.5% interest + 6.25% equity

SHARK

Kevin O’Leary

STATUS

IN BUSINESS

Company Background

What is Boost Oxygen?

The air we breathe has less than 25% oxygen, which our bodies need to make energy. Boost Oxygen is 95% pure oxygen in a bottle and available without a prescription. It is available in four sizes and three therapeutic flavors. Boost Oxygen also comes without flavoring and Think Tank rosemary.

Who Founded Boost Oxygen?

Headquartered in Milford, Connecticut, co-founder Robert Neuner held a board member position at MVPets. Neuner had always been an entrepreneur. Before that, he owned a company that imported Czech Republic beer. Neuner’s business partner, Renee Minogue, is Mike Minogue’s wife. Minogue and Neuner are old friends from college and currently work together building the Boost Oxygen business.

Founder’s Story

While traveling in the Czech Republic in the early 2000s for his beer importing business, Neuner used canisters of supplemental oxygen. He enjoyed using the oxygen so much that he returned to the U.S. and did extensive market research. Incidentally, it was a conversation during a steak dinner with Minogue that lit Neuner’s entrepreneurial fire.

European residents purchase Over-the-counter canister oxygen all across Europe. However, Americans had little access to canister oxygen outside of medical use. Neuner realized there was a substantial market for canister oxygen in the U.S. and decided to seize the opportunity to develop a viable product line. .

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