After Shark Tank Update
In Season 3 Episode 11, Brenda Coffman appeared on Shark Tank seeking $200,000 for 3% of her baked goods business, Blondie’s Cookies.
Here’s a quick recap before we dive into the Blondie’s Cookies Shark Tank update and business analysis.
Shark Tank Pitch Recap
- : There is nothing proprietary about the business and he can hire any granny to do her job.
Out - : Brenda has done a phenomenal job of building the brand, but she’s got to focus on the core business and not the remote locations.
Out - : The cookies are good but his only hope of getting his money back depends on what happens at her Florida stores.
Out - : He loves the cookies and believes in Brenda, but he doesn’t agree with the valuation and worries about her debt.
Out - : She feels like Brenda made a big mistake in opening the Florida stores.
Out
| Season 3 Episode 11 | |
|---|---|
| Episode Number | |
| Network | |
| Air Date | April 13, 2012 |
| Business Pitch | Specialty cookies and brownies |
|---|---|
| Entrepreneur | Brenda “Blondie” Coffman |
| Asked For | $200,000 for 3% |
| Deal | No Offers |
| Shark | No Shark |
| Business Status | In Business |
|---|---|
| Estimated Valuation | — |
| Website | www.blondiescookies.com |
Despite Coffman’s years of experience, successful Indiana stores, and delicious cookies, the Sharks were not interested in making a deal with Blondie’s Cookies. This was largely tied to the fact that Blondie’s Cookies Florida locations were losing money. The Florida location has since closed but Blondie’s Cookies has been thriving in Indiana where the long-standing cookie company has developed a strong reputation 1.
Where Are They Now?
According to Blondie’s Cookies website, there are currently 7 locations across the state. The baked goods industry is full of competitors, but Blondie’s Cookies has an advantage since they’ve been in business for so many years 2.