Best of Shark Tank

Birddogs – Underwear Shorts – Update



lifestyle e-commerce brand selling shorts with built in underwear


Peter Baldwin


$250,000 for 1.5% ($16.7M)







What is Birddogs?

Birddogs is the mens apparel company taking bro-tailer e-commerce to the next level of obscenity with their fitness apparel for men.

The Birddogs line of shorts and pants are designed with a built-in liner so that you’ll never have to wear underwear again.

Birddogs History

The menswear company was founded back in 2014 by Peter Baldwin, who at the time worked as a Sales Executive for IBM.

It wasn’t too long after that Chad Wilson joined the team and the Birddog bros would go on to secure an investment of $600,000 in 2015.

Their unapologetically crass and politically incorrect, marketing strategy has won them favor within an interesting niche market – mostly middle-aged guys of the frat boy variety.

Some consider them the douchiest, most insensitive clothing company ever and others consider them marketing geniuses.

However you choose to see them, Birddogs has successfully made a name for itself while selling fairly good quality shorts albeit at over $55 per pair.

Although expensive, Birddogs are still cheaper than their fratboy competitors, Chubbies Shorts, who remain the short-shorts champs of the frat boy world.

Birddogs on Shark Tank

When the Birddogs bros walked into the Shark Tank asking for a $16.7 million valuation, all ears perked up but it didn’t take long for them to leave a bad taste in the Sharks mouths.

They reveal to the Sharks that they’ve made almost $2.3 million in sales during their first two years in business and are projecting another $6 million for this year.

Despite this, Kevin feels the shorts are much different from any other gym shorts, and also finding the Birddogs bros too arrogant, he goes out.

The Birddogs bros describe their amazing shorts technology and also go on to claim they have “the best marketing on the planet” which Mark doubts is effective due to their high customer acquisition costs, and he too goes out.

Daymond and Lori were simply unimpressed by the Birddogs arrogance and attitude, and they too go out.

Robert feels their presentation wasn’t very clear and he goes out as well leaving the frat boy entrepreneurs without a deal.

Birddogs Reviews

Birddogs have received many positive reviews for their super soft material that provide the feel and comfort of wearing no underwear while fully supporting the boys.

The company has taken a lot of criticism for its unorthodox marketing strategy which most people either love or hate.

But when it comes down to their clothing, there is little to no debating the shorts are well made.

Birddogs After Shark Tank – Where Are They Now?

Despite their misfortune in the Tank, Birddogs has continued to increase its fratboy following as well as its sales.

They’ve continued their success by releasing a new line of gym pants that you can find through the online store for $95.

Visit the Birddogs website

Leave a Comment