SEASON 9 EPISODE 14
lifestyle e-commerce brand selling shorts with built in underwear
$250,000 for 1.5% ($16.7M)
What is Birddogs ?
Birddogs is the mens apparel company taking bro-tailer e-commerce to the next level of obscenity with their fitness apparel for men.
The Birddogs line of shorts and pants are designed with a built-in liner so that you’ll never have to wear underwear again.
Birddogs produces multiple comfortable gym shorts that feature a silk inner lining and a ball pouch meant to protect the testicles. The shorts are made of antimicrobial fibers and feature convenience pouches for mobile phones and wallets. They are meant to be light and quick-drying and come in a variety of designs and colors.
Who Founded Birddogs?
Birddogs (formally Boomers Shorts) was founded in 2014, by Peter Baldwin, a former IBM Sales Executive and Chris Mason. Today, he continues to operate the company as CEO alongside co-founders Julia Fehrenbach and Sam Hodgeman.
Peter was on a flight from a business trip in Europe when he felt his underwear making him uncomfortable underneath his suit. Afterward, he sought to leave the corporate world and engage in making and selling more comfortable underwear.
Peter set up shop at his local gym for the produced shorts and made a lot of sales. He decided to venture into the business solely by setting up a website. He set out to combine the feeling of nudity with the convenience of a fanny pack. Peter and Chris drew inspiration from a couple of men from whom they named their shorts. The shorts they created spell versatility and can be worn on different occasions.
What Happened After Shark Tank Update
Did Birddogs Get a Deal on Shark Tank?
Unsurprisingly to most, due to their high valuation and fratboy antics, the Birddogs left the Shark Tank without a deal.
Is Birddogs Still in Business?
Despite their misfortune in the Tank, Birddogs has continued to increase its fratboy following as well as its sales.
They’ve continued their success by releasing a new line of gym pants that you can find through the online store for $95.
Birddogs Marketing Strategy
Their unapologetically crass and politically incorrect, marketing strategy has won them favor within an interesting niche market – mostly middle-aged guys of the frat boy variety.
Some consider them the douchiest, most insensitive clothing company ever and others consider them marketing geniuses.
However you choose to see them, Birddogs has successfully made a name for itself while selling fairly good quality shorts albeit at over $55 per pair.
Although expensive, Birddogs are still cheaper than their fratboy competitors, Chubbies Shorts, who remain the short-shorts champs of the frat boy world.
Birddogs have received many positive reviews for their super soft material that provide the feel and comfort of wearing no underwear while fully supporting the boys.
The company has taken a lot of criticism for its unorthodox marketing strategy which most people either love or hate.
But when it comes down to their clothing, there is little to no debating the shorts are well made.