12 Most Successful Shark Tank Products

12. Kodiak Cakes

Kodiak Cakes started back in 1982. No, you didn’t read that wrong; it did start in 1982 when now co-owner Joel Clark’s mother packaged up the dry ingredients for Joe’s grandfather’s recipe for whole wheat hotcakes to sell. The then 8-year-old Joe took the bags around the neighborhood and sold every single one of them.

In 1994, Kodiak Cakes took that hotcake batter and turned it into a real business. When the product appeared on Shark Tank, it was already in stores around the country, including Wal-Mart, Safeway, and Albertsons, not to mention their presence on Amazon. Their projected sales for that year were expected to hit $1 million from Target stores alone. Add in sales from all the other stores, and it is pretty safe to say that Kodiak Cakes was already very successful.

While some offers were brought to the table by the Sharks, Joel Clark and Cameron Smith left the Shark Tank without a deal for their whole-grain, high protein pancake and waffle mix. Although the Sharks agreed with the taste, they couldn’t agree with the co-founders’ $5 million valuations. Today, Kodiak Cakes has dozens of products in stores nationwide and has nearly reached $100 million in sales.

11. The Bouqs

The Bouqs is a farm-to-table flower company that cuts out the middleman by having every order fresh-cut and delivered directly to the customer from the farm, eliminating the need for expensive storage facilities and extra labor costs. Ordered one time or as a subscription, cutting out the middleman means a savings of up to 80% to the customer when compared to traditional florists.

Before appearing on Shark Tank, Bouqs founder, John Tabis, had already accrued over $1 million in venture capital funding and was well on his way to creating a highly successful business.

In Season 5, Episode 27, John Tabis pitched his online flower delivery service. He left without a deal, but after the show, he received a call from Robert Herjavec, with whom he later struck a deal. Today, The Bouqs has done over $100 million in sales and continues to attract new customers and new investors.

10. Tipsy Elves

In 2011, the ugly Christmas sweater party craze was nothing new, but very few had jumped on the opportunity to capitalize on it. Evan Mendelsohn and Nick Morton recognized this opportunity and left their professional careers to start their ugly Christmas sweater company, Tipsy Elves.

What separated Tipsy Elves from other companies producing tacky sweaters was the use of high-quality materials for their self-made designs. Where the competition’s sweaters were made from cheap material and designed to be worn once or twice, Tipsy Elves sweaters were made to last.

Morton and Mendelsohn dumped their life savings, to the tune of $140,000 into the company to get it off the ground and begin building an ugly sweater empire. Within a year of starting up, sales topped $380,000 and climbed to over $900,000 by the end of their second year. At the time of appearing on the show, the sweaters were being sold in 200 countries.

Their dedication and passion for the business convinced Robert Herjavec to offer them a deal for 10% of their company. Since then, Tipsy Elves sales have grown to over $125 million and has new products, including a wide range of clothing for men and women.

9. Simply Fit Board

The Simply Fit Board is just that, a simple exercise board that helps strengthen your core by forcing you to keep your balance. Throw in a bit of motion like twisting or leaning, and it will work your core even more.

By the time the product made its appearance on Shark Tank it was available in five different colors, was being manufactured at a production facility in Colorado, and had sold a total of 28,000 units for a sales number that exceeded $1 million. Sales aren’t as strong today, but the core-toning exercise device can be found in over 50,000 retail stores.

8. Sunniva Super Coffee

Kitu Super Coffee came to be after co-founder Jordan DeCicco, the youngest of three brothers (the others being Jake and Jim), realized that the sports energy drinks they were consuming after playing basketball at Philadelphia University were loaded with sugar. Jorden felt that there had to be a better alternative. He enlisted the help of his older brothers to make something better.

The brothers’ hard work resulted in a sports drink made from organic Colombian coffee beans that use lactose-free proteins and healthy fats from coconut oil. During its first two years in the industry, Kitu Super Coffee recorded $600,000 in sales.

Today, Kitu Super Coffee has a valuation of $200 million. It is on track to do $70 million in sales for 2020 and $150 million for 2021, making Kitu Super Coffee one of Shark Tank’s best-selling, fastest-growing, and most successful misses.

7. Squatty Potty

The Squatty Potty mission statement (to change the way we poop, one stool at a time) is clever, funny, and apt. The concept came to be when the founder Judy Edwards experienced frequent bouts of constipation and realized that squatting helped considerably in getting things moving.

Judy enlisted the help of her son Bobby, and together they made the Squatty Potty, a stool that lifts and supports your legs and puts your body in the proper position for a comfortable bowel movement.

With actual scientific proof that the Squatty Potty works, the two managed to sell over 10,000 units and get the stool into retail stores around the world, including Bed Bath and Beyond, before their appearance on Shark Tank. When they were on the show, the stool came in both a plastic version and a bamboo version, and the company also sold various colon care products and even a bidet attachment.

In Season 6, Episode 9, Bobby and Judy Edwards pitched their bathroom stool and constipation-aide. By this time, the Squatty Potty had reached viral success with its video ad of a unicorn pooping rainbow ice cream. With the help of Lori Greiner, sales shot up to $164 million in the five years since airing on Shark Tank.

6. The Comfy

Everyone thought brothers Brian and Michael Speciale were crazy when they walked into the Shark Tank with their Snuggie-like, sweater-blanket, the Comfy. The idea for the fleece-lined, micro-fiber, oversized hooded sweater came to Michael after seeing his nephew laying on the couch in a giant hoodie, inches from a blanket.

The brothers had started a Kickstarter page to fund their new venture but realized that they weren’t quite ready and pulled it down. When they appeared on the show, there were no units in production, resulting in no sales. Without anything to back them up, The Comfy had to sell itself to the Sharks. It was as fresh of a start-up as they come.

And it did sell itself. The pair entered Shark Tank hoping to get $50,000 for 20% of the company and ultimately struck a deal of $50,000 for 30% with Barbara Corcoran, who never doubted the Comfy would be a success.

5. Bombas

Bombas isn’t your ordinary sock company. Instead, they are a company that has a social conscience. Bombas donates one pair of socks for every pair that they sell. Founders Randy Goldberg and David Heath came up with the idea of donating socks after hearing a member of the Salvation Army say that socks are the most requested item in homeless shelters.

Not only do they differ from other sock companies from a social standpoint, but Bombas puts together a quality sock that has stay-up technology, a honeycomb support system, seamless toe, and blister pads in the heels.

Through crowdfunding, the pair were able to raise $140,000, far exceeding the $15,000 target they originally set. While they came to Shark Tank looking to get a $200,000 investment for 5% of the company, what they were really after was the help of a Shark to get them onto retail store shelves, having only been sold online at the time of the show.

Goldberg and Heath struck a deal with Daymond John for their socks on a mission company. Today, Bombas is one of Shark Tank’s best-selling products with over $225 million in lifetime sales and Shark Tank’s best social enterprise with over 42 million pairs of socks donated.

4. Plated

Founded in 2012 by two Harvard Business School grads, Nick Taranto and Josh Hix, Plated was a meal kit subscription service that delivered fresh ingredients and chef-designed recipes to customer’s homes and appeared in Episode 22 of Season 5 of Shark Tank. Priding themselves on using locally sourced ingredients and shipping each pre-packed meal fresh, the founders went to Shark Tank seeking $500,000 for 4% of the company.

Taranto and Hix struck a deal with Mark Cuban for their healthy-meal subscription food delivery service at $500,000 for 5.6% of the company and advisory shares. Shortly after the show, the deal with Mark Cuban fell through. Kevin O’Leary jumped on board to negotiate one of Shark Tank’s most successful acquisitions.

By 2015, Plated had jumped to over $100 million in revenue, a far cry from the early days of Plated where the company’s sales struggled. Even with the deal from Kevin O’Leary, Plated struggled to make a profit. But the founder’s persistence paid off, and in 2017, Plated was acquired by grocery supermarket giant Albertsons for $200 million-plus additional benefits.

3. Scrub Daddy

Founder and inventor of Scrub Daddy, a sponge that changes firmness depending on the water temperature, Aaron Krause’s roots were not in inventing but rather strong in the automotive industry, owning and operating an aftermarket automotive shop.

Knowing how difficult it can be for a mechanic to remove built-up grease and grime, Krause’s invented the Scrub Daddy. It wasn’t until he accidentally stumbled upon its effectiveness in cleaning products around the home that he realized he was on to something. It was then that he decided to re-purpose the sponge for home applications, and it wasn’t long until his product was featured on QVC.

Aaron Krause entered the Shark Tank in Season 4, Episode 7 with a strong pitch and an even stronger sponge. Hoping to win the Sharks Over and get $100,000 for 10% of his company, Aaron did just that. The result was a deal with Lori Greiner at $200,000 for 20%. Today, Scrub Daddy has over 48 products sold in over 30,000 retail stores in 17 countries.

2. Everlywell

EverlyWell is a digital health company that makes home health testing kits. EverlyWell has 35 different in-home test kits that use either blood, saliva, or urine to test for all kinds of health issues, with food sensitivity being some of its most popular.

The kits are easy to use. Order one, and EverlyWell sends you everything you need. All you have to do is collect a sample and return it to one of their listed laboratories for review by a doctor. You can view test results online after five business days.

In Season 9, Episode 12, founder Julia Cheeks entered Shark Tank hoping to get $1 million for 5% of the company. She ended up securing a $1 million deal with Lori Greiner for her at-home health testing kit company. In just three years since appearing on Shark Tank, Everlywell has sold over $140 million in retail sales and has gone through additional rounds of funding, bringing the total annual revenue to $4 million and the company’s net worth estimated at $175 million.

In 2020, Everlywell introduced a home-swab for Covid-19 to help improve the nation’s testing. Those home test kits have significantly raised the company’s value throughout 2020. Today, Everlywell has quickly climbing the ranks of Shark Tank’s Best and is valued at $2.9 billion as of March 2021.

1. Doorbot (Ring)

By now, most of us are familiar with Ring Doorbells. Many of us don’t realize that it is a product that first appeared on Shark Tank as Doorbot.

Jamie Siminoff pitched his video doorbell that you could access through an app on any smartphone. He came to Shark Tank looking for $700,000 for a 10% share in the company. Siminoff was no slouch when it came to app development, having created and sold many others before developing Doorbot.

When he appeared on the show, Doorbot had already accumulated $1 million in direct online sales and was planning to move into Staples stores. Many questions were raised about company viability and product security, causing most of the Sharks to opt-out. Kevin O’Leary was the only one to make an offer. But the two couldn’t come together, and Jamie Siminoff left the Shark Tank without a deal for his home-security doorbell video service.

Two years later in 2017, Ring had over $415 million in sales. This figure has at least doubled since the company was acquired by Amazon.