Best of Shark Tank

Beer Blizzard Update

SEASON 7 EPISODE 22

PITCH

beer cooling discs

ENTREPRENEUR

Mike Robb and Tom Osborne

ASKED FOR

$100,000 for 20%

GOT

$100,000 for 25%

SHARK

Mark Cuban

STATUS

OUT OF BUSINESS

Tom, a food safety executive, and Mike, an attorney, enjoyed their regular getaways in the great outdoors of their native Pennsylvania but could never get away from the problem of warm beer.

The two friends put their inventive and resourceful minds together and worked to come up with a solution that would keep their beers cold, even when away from a refrigerator.

After months of trial and error, the duo created the Beer Blizzard – a disc shaped, hydra-gel cub that froze more quickly than water and stayed frozen for much longer. It was designed to fit perfectly under the bottom of any aluminum can, turning a warm beer cold in just a matter of minutes.

The Beer Blizzard was such a hit, that it won a gold medal at the Invention & New Product Exposition (INPEX) trade show.

In 2014, the Tom and Mike launched a kickstarter campaign for Beer Blizzard which was successfully funded with 2044 backers pledging over $43,000.

Beer Blizzard After Shark Tank – Where Are They Now?

Beer Blizzard sales skyrocketed after the company’s appearance on Shark Tank. Their disc-shaped ice cubes made it onto the shelves of Walmart, Target, Bed Bath & Beyond and online with Amazon.

At one point, the company was in talks with NASCAR superstar, Dale Earnhardt Jr. over a licensing deal that would allow Beer Blizzard to use the race car driver’s name on their disc ice cubes. The deal went flat, and soon after Beer Blizzard went out of business.

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