Basic Outfitters

PitchUnderwear, undershirts and socks subscription service for men
Entrepreneur Laura Dweck and Michael Dweck
Asked For$125,000 for 10%

Company Background

What is Basic Outfitters?

Basic Outfitters is a company that is in the business of helping men restock their wardrobes with basic clothing items within the shortest time possible.

This spectacular clothing brand offers high quality, customizable and fashionable clothing for men. Their clothing items range from t-shirts, underwear, socks, sweatpants for jogging, etc.

Who Owns Basic Outfitters?

Basic Outfitters was founded by a couple, Laura and Michael Dweck. Laura had a background in fashion design. Michael Dweck on the other hand was an operations manager for chemotherapy and surgical units at Memorial Sloan Kettering.

Today, Michael and Laura have quit their day jobs to run the company full time from a communal office located in midtown Manhattan.

Founder’s Story

The story about the founders goes this way. When they got married and moved into a cozy apartment in New York City in 2014, Laura noticed with concern that Michael’s pile of basic clothing such as socks, and underwear was taking up valuable space in their already cramped apartment.

Laura challenged Michael to throw out everything he hadn’t worn in the last six months. To their shock, this turned out to be almost everything.

The expenses and time it took to freshen up his basic attire motivated him to start his own company with the help of his wife.

Michael being a 2009 graduate from Rutgers utilized his skills in formulating a business plan for Basic Outfitters. Laura’s fashion design skills inspired their creations.

The company that formally opened its doors in 2015 targets millennial men aged 18 to 34 years with high quality and affordable basics. It has also received Forbes’ recognition in the retail and ecommerce category.

What Happened After Shark Tank Update

Did Basic Outfitters Get a Deal on Shark Tank?

On Shark Tank Season 8 Episode 12, Laura Dweck and Michael Dweck entered the Tank seeking $125,000 for 10% ($1.25 million valuation) for their underwear subscription box for men, but unfortunately left without a deal.

Is Basic Outfitters Still in Business?

At a casual glance Basic Outfitters would appear to still be in business but that is no longer the case in late 2021.

Although Amazon does still carry a few items of its apparel in stock. Despite still having a functioning website with founders Laura and Michael Dweck’s origin story, the site is no longer taking orders and their social media accounts have been dormant since early 2020.

The couple exited the company in 2019 with its status now listed as acquired. Although it’s proved a challenge to find any updates on who exactly bought the business, and why they’re keeping the website domain active almost two years on.

Michael is now listed as working for Amazon as a Senior Vendor Manager. Laura is now the president of Shore Magic, a health and wellness company.

In a similar name and business mold when it comes to just focusing on the basic essentials is Miscoot Outfitters. They also sell loungewear, socks, and other items of clothing you’d typically only wear at home or as undergarments. They have a women’s range as well.

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