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Amber Shark Tank Update: What Happened After Shark Tank?

SEASON 6 EPISODE 1
Pitchpublic phone charging station
EntrepreneurKyle Byrd and Bill Shuey
Asked For$200,000 for 20%
DealNo Deal
SharkNo Shark
StatusOut of Business

Company Background

What is Amber?

The dreaded 20% left on your battery when you have no way to charge it is a common concern for most people. But, before the days of the portable power bank, there were concepts like Amber Phone Charging – a fingerprint secure multi-cellphone charging station for public use that could be installed at shopping malls, airports, large events, restaurants, or any other area that would typically see high foot traffic.

Who Owns Amber?

Kyle Byrd and Bill Shuey are the co-founders of Amber Phone Charging, which they started in 2014. Both are graduates of James Madison University in Virginia—where they conceived the idea for the company. Kyle has a BSc in Industrial Design. He went on to work for several companies and presently holds the title of Senior Product Manager for a company that provides tools for start-ups. Bill majored in Political Science. He now lives in the Baltimore area and does sales for a home improvement company.

Founder’s Story

The two college friends’ bromance developed further when they both discovered they both had a passion for start-up businesses. At the time, they felt there was a gap in the market for public use free cell phone chargers. They envisioned a business model that sells or rents these devices to commercial business owners in need of this service to enhance customer satisfaction. So they pumped $11,000 of their funds into it and began designing a prototype of what they’d anticipated it would look like in design. Ideally, the user uses their biometric fingerprint to access the secure compartment, leaves their phone to charge, and returns later to collect it. Being pre-revenue, but with a business model, partner negotiations, and sales plan in place, they started looking for investors to help them launch it.

What Happened After Shark Tank Update

Is Amber Still in Business?

The concept never really took off, and the company is out of business as of 2015. Despite getting some investment interest, Kyle said later that it proved difficult to scale the business and take it to market due to complexities in hardware development and the significant upfront costs this entailed.

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