SEASON 10 EPISODE 16
a phone attachment for taking better dog selfies
100k for 20%
100k for 33.3%
The Pooch Selfie is the smartphone attachment here to help turn you into a professional dog photographer. The attachment comes equipped with a squeaky tennis ball to hold your dog’s attention just long enough for you to capture the perfect picture of your pooch.
POOCH SELFIE BEFORE SHARK TANK
The Pooch Selfie was first conceived in 2015 by Hernandez, inspired by a love for his dog. “I made this because I love my dog,” Hernandez said. “My dog’s not going to be around forever. That’s my first best friend. I just want to share that with people so they can do the same thing.”
He took the idea to Kickstarter in September 2015 where it exceeded its goal in just 11 days! By the project’s end, the Pooch Selfie had successfully raised $39,897 with 1625 backers.
By March of 2016, the Pooch Selfie had been successfully delivered to the majority of its backers and was now being sold on Amazon.
POOCH SELFIE ON SHARK TANK
Hernandez and the Pooch Selfie entered the Tank with 15,800 units sold that year for $308,000 in revenues which the Sharks found impressive but there were still some issues to be addressed.
For Kevin O’Leary, the issue was in the simplicity of the product and how easily it could be knocked off. The moment was an emotional one for Hernandez who told the Sharks of his fight to the Pooch Selfie alive while many around him tried to steal the idea for themselves.
He tells them of the $18,000 of his own money invested in the product while working during the day as an electronics salesman and taking care of his child in the evenings, coming up with the designs and travelling to China to find the right molder. The Pooch Selfie now has a utility patent approved in the US but copycats and knockoffs still exist.
Hernandez wants his product to be the first thing people think about when it comes to pet photography. He wanted to share the joy he gets taking photos of his own dog, Logan. He hopes to use the investment for packaging and product redesign.
The story moves Daymond John, who had just recently lost his family dog and wished he had more pictures to remember him by. Daymond makes Hernandez an offer of $100,000 for 33.3%. Hernandez waits to hear out the other Sharks but they all go out leaving only Daymond’s offer on the table which Hernandez eventually accepts.
LIFE AFTER SHARK TANK
POOCH SELFIE REVIEWS
However, a few customers claim issues with the quality of the product and its lack of universality as it struggles to fit on some phones with the iPhone X having the most issues with fitting.